Visual+Literacy

Visual Literacy  The message this illustration is trying to communicate is Americans are getting too much protein in their diets. It appears that fast-food is the main contributors. This article in terms of the PAT models this illustration uses a standard lateral columns which makes it difficult for the reader to organize the information. I would suggest the designer uses a hierarchical approach in organizing the information. Group information in a way to makes it easier for the reader to understand their relevance. The illustration lacks contrast between different information causing the non pertinent information to blend in with the pertinent information. The graphics lacks consistency in placement making it difficult understanding the connection between it and the information. Proximity used in this article is suffering as well. The information isn't grouped together by relevance. The basic tools i.e. color, depth, and shape could be improved. If I were to present the information first I would use a vertical display so I could place information in a hierarchal format. Next I would group the information placing relevant information with each other. For example put food consumed by American next to each other delete chicken raised information. And finally I would choose a different color pallet avoiding black and pink. 